Many people today think that business and humanitarian ventures are on opposite corners and can never overlap. Michael Itaev has managed to show how these two things can perfectly combine. In other words, it is very possible to follow the profit principle, while improving the lives of others. Thus, a market based economy can also work to improve the human lot, as this revolutionary entrepreneur has managed to show. With his many financially and socially successful projects, his business acumen, revolutionary vision, just do it attitude, and genuine interest for his community shines through in the social impact he has created.